“We definitely lost out on compelling talent,” says Mr. Walker, 36 years old. He decided to move his family—and his company—to the majority-Black city of Atlanta instead. In recent years, companies have moved their headquarters out of the suburbs and downtown to court younger workers. Now more companies are adding new office footprints as a way to recruit ethnically diverse talent, too. Atlanta, in particular, has drawn a number of boldfaced names, many in tech. Microsoft Corp. is investing $75 million in an Atlanta facility it says will create 1,500 jobs. Alphabet Inc.’s Google is investing more than $25 million there this year, expanding its existing three-floor office to a new location where the company will eventually occupy 19 floors.
San Francisco-based Airbnb said Atlanta can help it improve its workforce diversity. It joins Microsoft, Apple, Comcast and other tech companies to choose Atlanta for expansions, new partnerships and charitable giving recently, with much of the focus on the city’s Black workforce. Airbnb wants to increase underrepresented minorities to 20% of its U.S workforce by 2025, up from 12% now, according to Laphonza Butler, the company’s public policy director. Airbnb also wants women to make up half its global workforce by 2025, up from about 47% now. “We wanted to set our expansion roots in a city with leaders who are committed to economic empowerment,” Butler said in an interview.