We understand the historical weight of the West End Mall site. It marks the origin point of Atlanta’s legendary African American middle class – which has delivered countless dividends in the growth of our entire metropolitan area. Our proposal is to build on this storied legacy through a new chapter of inclusive re-urbanization. Our goal is to honor this highly-visible and culturally-significant property by transforming it into a 21st-century model for African American culture and enterprise, creating a bold catalyst for the West End of tomorrow.
West End Atlanta will become the beating heart of a dynamic walking district. It will be designed with civic and cultural spaces, a vibrant street-level retail experience, lifestyle office and co-working, active and mixed-income residential, hotels, and wellness amenities. We anticipate over $350M in development on site, totaling more than 1.5M square feet. Importantly, West End Atlanta will also include a $10M+ economic development fund to ensure local businesses play a major role in the development and growth of the community.